Social Media On The Work Place - 1529 Words

SOCIAL MEDIA IN THE WORK PLACE ABSTRACT: Social media is the most common technical tool which is being used by the complete society in recent days. In addition, it plays a paramount role in the business world to maintain a continuous and flexible contact with the company employees. Further, there are two types of social media sites which are enterprise social media site and the consumer social media site. Enterprise social media network is for private use and the consumer social media is available to everyone in the society. Moreover, using this social media in the work place is accompanied with some benefits as well as some privacy difficulties. This paper explains the organisational use of social media, advantages as well as the†¦show more content†¦This paper further explains the ethical challenges caused by the social media at the work place. ETHICAL CHALLENGES: There are various types of ethical issues that the organisations face: Integrity risk: An IBE survey conducted by the large companies has been identified that the main ethical challenge associated with the social media is integrity risk. For example, if an employee of a most developed company uses the social networking site in an irresponsible way that leads the company into the ethical issues. Advertising and marketing practices: Social media is an effective way to the companies to advertise their products and services. They can contact the customers in an easier way through the social media than any other media despite, it causes some ethical challenges. For instance, when a company ask the consumer a review regarding their product, they might give them a positive one or else the negative one which is available to see everyone. As a result, that gives the impact on that company market because, most of the people have a look at the online reviews before they purchase that product. Therefore, it is one of the ethical challenge. Recruitment practices: Online recruitment process is very obvious in recent years, which causes one of the ethical challenges. This sort of practice may give a positive or a negative result, for example, when a company checking for an